Use a longer lens (50-135mm), light from slightly off to the side, and focus on the near eye. Give direction, not just 'smile': ask people to walk, look away, then back. Shoot more frames than feels necessary — expressions land in fractions of a second.
Shoot at the edges of the day, use a small aperture (f/8-f/11) for front-to-back sharpness, and put the camera on a tripod. Keep vertical lines straight, and include something in the foreground so the picture has depth.
Prefocus, keep shutter speed above 1/250, and stay at a normal focal length so the scene reads honestly. Be respectful: no ambush shots of vulnerable people, and stop if someone objects. Laws vary by country — public places are usually fine, private property is not.
Fast shutter (1/1000+), continuous autofocus, burst mode, and pre-focus on where the action will be, not where it is. Leave space in the frame in the direction of travel.
For food and products, one big soft light plus a reflector beats a room full of lamps; shoot slightly from above or at plate level. At events, get a wide establishing shot, tight detail shots, and candid reactions — then deliver quickly while people still care.
Try it at home: Pick one genre and shoot only that for a week. Constraints build skill faster than variety.
Practice project
Shoot four different subjects in one afternoon, each with its own settings plan.
Open the printable card →